HeyDM vs Zorcha: The Short Answer
Zorcha is an Indian DM automation platform (Zorcha Software Pvt Ltd) for Instagram and Facebook. It has a generous free plan, AI FAQ replies, and on higher plans link-in-bio pages, broadcasts and digital product sales. HeyDM focuses on Instagram DM automation and includes every feature in one plan.
- Choose Zorcha if you want a free plan with unlimited DMs for basic comment-to-DM, or you want link-in-bio pages, broadcasts and product sales in the same tool.
- Choose HeyDM if you want personalised DMs, AI message variations, lead capture and re-trigger for old posts in a single plan, plus built-in safety controls.
Zorcha Pricing in 2026
- Free ($0): unlimited automations and DMs, comment-to-DM, ask for follow, basic analytics.
- Pro ($14.99/month, or $9.99/month billed yearly): personalised DMs, DM variations, multi-message, follow-up flows, Re-Run, phone and email collection, a basic flow builder and advanced analytics.
- Ultimate ($39.99/month, or $24.99 yearly): advanced flow builder, link-in-bio pages and broadcasts.
- Business ($109.99/month, or $79.99 yearly): the most AI credits and the lowest fee on digital product sales (Zorcha takes 8% on the free plan down to 1% on Business).
HeyDM is $9.99/month (₹419 in India), or $8.25/month (₹333) on the yearly plan, with a 14-day free trial and no tiers to compare.
Competitor prices and features were checked on 8 October 2026 on their own websites. They change often, so confirm before you decide.
Is Zorcha Meta Verified?
Zorcha's homepage links to its Meta Verified Tech Provider status, so it presents itself as a Meta-verified tech provider that uses Meta's official APIs. HeyDM is also built on Meta's official Instagram API. With either tool, you log in through Instagram itself and never share your password.
Where HeyDM Is Stronger
- One plan, everything in it. Personalised DMs, AI message variations, follow-up messages, lead capture and re-trigger are all included; on Zorcha these start at Pro ($14.99/month, or $9.99/month yearly, against HeyDM's $9.99, or $8.25 yearly).
- Smart Safe Mode. Natural reply delays, first-DM timing, message pacing, an hourly reply limit and a comment reply cap.
- Shared-post trigger and auto-tagging. HeyDM replies when someone shares your Reel in a DM, and can tag commenters in its public reply.
- Support. 24/7 WhatsApp and email support on the single plan.
Where Zorcha Is Stronger
- Free plan with unlimited DMs for comment-to-DM and ask-for-follow.
- Multi-step flows and a flow builder on paid plans.
- More channels and creator tools: Facebook DM automation, AI FAQ replies, link-in-bio pages, broadcasts, digital products and click-to-DM ads. HeyDM's Facebook Page automation and AI sales agent are still coming soon.
How to Switch From Zorcha to HeyDM
- List your live automations in Zorcha: the post, the keyword and the DM each one sends.
- Start a 14-day HeyDM trial and connect your Instagram Business or Creator account through Instagram's official login.
- Rebuild your top automations first, usually the 3–5 posts that still get comments. Each comment-to-DM automation takes a few minutes.
- Switch Zorcha off for those posts before switching HeyDM on. Two tools on the same post will both reply.
- Test from a second account: comment your keyword and check the DM arrives.
The Verdict
If you want a free tool for basic comment-to-DM, or a creator suite with broadcasts and product sales, Zorcha is worth a look. If you want a focused Instagram DM tool where personalisation, lead capture and safety controls are all included from day one, HeyDM is the simpler choice. Try it free for 14 days. Still comparing? See the 10 best Instagram DM automation tools.
