59 Instagram Auto DM Templates You Can Copy and Paste (2026)

Below are 59 auto-DM templates you can copy, grouped by what you're sending: freebies, prices, bookings, product links, ask-to-follow messages, email and phone capture, follow-ups, Story replies, public comment replies and Hinglish versions. Swap the parts in [brackets] for your own details.

They work in any Instagram DM tool that uses Meta's official API, including HeyDM. Read the five rules first; they're what keep automated DMs from being reported as spam.

Five Rules Before You Copy

1. Deliver what the post promised, in the first DM. Meta allows one private reply per comment, so the first message has to carry the link or the answer. Unless you're using a follow gate, don't make people reply "YES" before they get what they asked for.
2. One message, one action. One link, or one question. Two links and a question get ignored.
3. Write like you talk. Short lines, the person's name if your tool supports it, an emoji at most. Avoid "Dear user".
4. Stay under 1,000 bytes. That's Meta's limit for a text message. Emojis and Hindi script take more bytes than English letters, so keep long Hinglish messages in Roman script.
5. Follow up only with people who replied. Meta lets you keep messaging only within 24 hours of the person's last message. A follow-up to someone who never answered isn't possible through the official API.

Freebies and Lead Magnets

1. "Hey [name]! Here's the free [guide] you asked for 👉 [link]. Takes about 10 minutes to read. Tell me which tip you try first!"
2. "Thanks for commenting! Your checklist is here: [link]. Save this chat so you can find it later."
3. "Here you go: [link]. It's the exact template I use for [result]. If anything's unclear, just reply here."
4. "Sent! 🎁 [link]. Page 3 is the part most people skip, and it's the most useful."
5. "Your free recipe pack: [link]. All 7 recipes take under 20 minutes. Which one are you making tonight?"
6. "Here's the workout plan: [link]. Start with week 1 even if it feels easy. Reply 'DONE' after day 7 and I'll send week 2."

Price and Product Questions

7. "Hi [name]! The [product] is ₹[price]. Sizes, colours and delivery details are here: [link]."
8. "Thanks for asking! Prices start at ₹[price]. Full list with photos: [link]. Reply with the item number if you want help choosing."
9. "This one's ₹[price] with free delivery above ₹[amount]. Order here: [link]. Cash on delivery available in most pin codes."
10. "Here's the link to the exact [item] in the Reel: [link]. It usually sells out by the weekend."
11. "The full collection with prices: [link]. Want me to check if your size is in stock? Just reply with it."
12. "Price list for all our [services]: [link]. Reply with your city and I'll tell you the nearest slot."

Courses, Webinars and Events

13. "You're in! Register for the free class on [date] here: [link]. It's live at [time] IST, and the replay stays up for 48 hours."
14. "Here's the course page with the full syllabus: [link]. Early-bird price ends [date]."
15. "Thanks for your interest! Tickets for [event] are here: [link]. Reply if you need a group booking."
16. "Here's the free first lesson: [link]. If you like it, the full course link is at the end of the video."
17. "Workshop details: [date], [time], [place or online]. Book here: [link]. Seats are limited to [number]."

Bookings and Appointments

18. "Hi [name]! Book your free 15-minute call here: [link]. Pick any slot that works for you."
19. "You can book a session directly here: [link]. First visit is ₹[price]."
20. "Our calendar is here: [link]. Weekend slots fill first, so grab one early if that's what you need."
21. "Thanks for asking! Book a table here: [link], or reply with the date, time and number of people."
22. "Here's how to book a site visit: [link]. RERA number: [number]. Reply with your budget and preferred area and I'll shortlist options."
23. "For a consultation, fill this short form: [link]. I personally read every one and reply within a day."

Affiliate and Product Links

24. "Here's the link to everything in the video: [link]. Some are affiliate links, which means I earn a small commission at no extra cost to you."
25. "The [product] from today's Reel: [link]. Affiliate link, and I only share stuff I actually use."
26. "My full desk setup with links: [link]. (Affiliate links, so I may earn a commission.)"
27. "Here's the discount code: [CODE] for [percent]% off at [link]. Paid partnership with [brand]."

In India, ASCI's guidelines ask influencers to disclose material connections like affiliate commissions and paid partnerships, so keep the disclosure in the DM.

Ask to Follow (Follow Gate)

These go out when someone who doesn't follow you comments. Your tool checks the follow and sends the link once they've followed.

28. "Hey [name]! The link is for followers only. Hit follow and tap the button below, and it'll arrive straight away."
29. "Almost there! Follow [@handle] and tap 'Get the link', and I'll send it right over."
30. "I share a new [tip] every week. Follow so you don't miss them, then tap below for your link."
31. "Looks like you're not following yet! Follow, tap the button again, and the guide is yours."

Email and Phone Capture

32. "Here's your guide: [link]. Want the next one emailed when it's ready? Reply with your email address."
33. "Before I send the full price list, what's the best WhatsApp number to share updates on? (No spam, only new stock.)"
34. "The template is ready! Reply with your email and I'll send it there too, so it doesn't get lost in your DMs."
35. "Thanks! Drop your email below and you'll get the 5-day mini course, one lesson a day."
36. "For a quote, reply with your name, city and phone number, and our team will call you within 24 hours."

For a full walkthrough of collecting emails in DMs, see how to build an email list from Instagram.

Follow-ups (Only After They Reply)

Send these only when the person has replied or tapped a button, and within 24 hours of that.

37. "Did the guide open okay? If you're stuck on [step], the 2-minute video here helps: [link]."
38. "Glad you liked it! If you want help putting it into practice, the full program is here: [link]."
39. "Thanks for the reply! Here's the size chart you asked about: [link]."
40. "Great question. Short answer: [answer]. Longer explanation here: [link]."
41. "Got your email, thanks! Lesson 1 is on its way. Check your Promotions tab if it isn't in your inbox."

Story Replies and Mentions

42. "Thanks for replying to my Story! Here's the link I mentioned: [link]."
43. "You voted for [option]! Here's the full breakdown: [link]."
44. "Thank you so much for the mention, [name]! 🙏 It made my day. Sharing it now."
45. "Glad you liked the Story! The product's here: [link]. Ask me anything about it."
46. "Thanks for the reaction! Today's offer ends at midnight: [link]."

A note on Stories: Instagram only lets tools respond to Story replies, reactions and mentions. Views, poll taps and link-sticker taps can't trigger a DM. More in our Story automation guide.

Shared Posts and DM Keywords

47. (Someone shares your Reel to your DMs) "Thanks for sharing this! Here's the link from the Reel: [link]."
48. (Someone DMs "PRICE") "Hi! Our full price list is here: [link]. Reply with the product name if you want details."
49. (Someone DMs "HELP") "Sorry you're stuck! Tell me what happened and I'll reply myself as soon as I can. Meanwhile, the FAQ is here: [link]."

Public Comment Replies

Short replies under the comment show others that the DM is real. Rotate several so they don't look copied.

50. "Sent! Check your DMs 📩"
51. "Done, [name]! It's in your inbox."
52. "Just sent it, enjoy!"
53. "Check your requests folder if you don't see it 👀"

Hinglish DMs for Indian Audiences

54. "Hi [name]! Aapki free guide yahan hai 👉 [link]. Padh ke batana kaunsa tip sabse kaam aaya!"
55. "Thank you for asking! Price ₹[price] hai, COD bhi available hai. Saare colours yahan dekho: [link]."
56. "Link sirf followers ke liye hai 😊 Follow karo aur neeche button dabao, turant aa jayega."
57. "Class [date] ko [time] baje hai. Free register karo: [link]. Replay 48 ghante tak rahega."
58. "Apna WhatsApp number bhejo, naye stock ki update wahin bhej denge. Spam bilkul nahi!"
59. "Thanks yaar Story reply ke liye! Jo link bola tha, yeh raha: [link]."

Turning These Into Automations

Pick one template per post, set the keyword in your caption ("Comment GUIDE"), and test from a second account before you publish. If you use HeyDM, AI message variations can rewrite your chosen template into several versions so a thousand commenters don't all get identical text, and Smart Safe Mode spaces them out during a spike. New to this? Start with how to auto-send a DM when someone comments.

FAQs

What should an Instagram auto DM say?

Whatever the post promised, in the first message: the link, the price or the booking page, plus one short line that sounds like you. Keep any question for after they have what they came for.

How long can an automated Instagram DM be?

Meta's limit for a text message is 1,000 bytes, roughly 1,000 English characters and fewer if you use emojis or Hindi script. Most good auto-DMs are under 300 characters.

Can I send a follow-up to people who didn't reply?

No. Through Meta's official API you can only keep messaging someone within 24 hours of their last message. If they never replied after the first DM, the conversation ends there.

Should I put links in automated DMs?

Yes, that's what most auto-DMs are for. Use your full link from a reputable domain, and send one link per message.

Do I need to disclose affiliate links in DMs?

If you earn a commission or were paid, say so. In India, ASCI's influencer guidelines ask for clear disclosure of material connections, and a short "affiliate link" line in the DM covers it.